Well it's been a while...

So I've been beyond slack on site, but I'm slowly exiting my 'beyond mind blowingly' busy stage.

This blog is going to change tone from before, reflecting both my new job (more below), and the fact that I'll also end up blogging in my corporate role at myAWOL.com

So, rather than being a London based consultant working in convergent and Digital Media, I'm now a Los Angeles based Exec, part of the founding team building and launching myAWOL.com, best descibed as MySpace meets old school vh1. OK, it's a bit mroe complex than that, but I love the simplicity of that message.

As our site heads out of Alpha into a private Beta as I'll be talking a little more about the business, as well as my experiences of Digital Media over in California.

I love London as a dynamic, vibrant city, both creatively and in terms of business, but their is, dare I say, a pardigm shift when you come over here. I'm working with people associated closely (yes, I'm being frustratingly vague) with some of the highest profile and well connected people in Silicon Valley.

You do genunenly, as I did earlier this week, bump into the founder on MySpace when you go for drinks, or deal with those people who invested or set up the biggest of digital busineses. Needless to say I've met a lot of stupidly successful people.

MOre soon ...