Saturday 9 May 2009

Just See The Difference

My very good friend Dominic (Vallely), a well known name in the UK TV market came up with a stunning idea for a project that will simply change the face of charitable giving not just in the UK, but worldwide. It puts the notion of communities, peer networks and social interaction, together with story telling and emotional connection into an area currently more associated with young students accosting you in the street for your bank account details.

I've had the honour of spending time with Dom as he conceived and evolves the concept; pulling together an amazing team of individuals and companies, that includes some of the most influential names in the UK, all of whom give their time and resources to pull this momentous project together. 

Over the year the concept has become a  heavyweight organisation that has every single major UK charity backing it. I partly want to congratulate Dominic for his work, but more importantly I want to spread the word. The project is now turning into reality, but See The Difference is still not a done deal. 

Take a look at this video that full explains the concept, and if you can, join in and help get this project off the ground - most especially if your company or organisation is in a position to offer support.